Brenda Cross is the founder and Chief Transformation Officer for CrossCraft Consulting. CrossCraft Consulting is a Learning and Development consultancy specializing in interpersonal communications and sales training.
Brenda is a transformational facilitator, coach and business development consultant with extensive experience in the financial and real estate sectors. She has been training throughout her 15-year professional career. Six of those years where on Wall Street including a final project serving in the Office of the Chairman at JP Morgan Chase before she got the entrepreneurial call.
Brenda then went into real estate and had a successful career as a real estate broker with a top luxury firm in Manhattan and affiliate of Christie’s International. Her success as a broker invited speaking and training opportunities both internally and externally. She launched her consultancy and has been training and coaching ever since.
Brenda has consulted and trained for several international training companies serving corporate, start-up and small business clients and she’s facilitated throughout North America, UK, and SE Asia. Brenda specializes in experiential learning using gamification and simulations to put theory into practice, so people leave with hands-on experience and applicable tools. She is skilled in many assessment tools including: BANK, DISC, MBTI, and Values Determination. Her passion for studying and understanding human behavior lends well to helping others build skills in Sales, Team Productivity and Communication, Negotiation, Performance Management, Personal Brand and more.
Brenda has earned several coaching certifications and maintains accreditation with the premier ICF - International Coaching Federation. As a coach for executives, teams, and entrepreneurs, Brenda uses her extensive experience and perspective to help identify strategic solutions while aligning personal and organizational priorities and values. By fostering additional capabilities and understanding, Brenda helps companies and individuals reach their desired results.
When not traveling to the next training room, Brenda splits her time between her native San Francisco and New York City.